Subject: Cultural Insights Workshop – Building
Succesful Cultural Experience for Visitors
Your Business and Cultural Tourism
Building Successful Cultural Experiences for Visitors
The Mount Errigal hotel, Letterkenny, Co Donegal
10:00 – 16:30
Thursday 28 February 2013
Aim of the Workshop
Fáilte Ireland, as part of its Cultural Insights Programme for Donegal, will host a workshop for arts and cultural providers in the region to better understand Cultural Tourism in Ireland and how they can best tap into a culturally aware tourist audience.
Delivered as a participative workshop, by the author of Fáilte Ireland’s Toolkit for Ireland’s Cultural Experiences, this Workshop will bring participants through a day of information sharing, industry insights and active engagement in developing and marketing cultural experiences for visitors to Donegal.
Who should attend?
The workshop has been designed to reflect the needs of those working in the arts and cultural sector in Donegal and those providing creative tourism experiences including;
§ Festival and Event Managers
§ Individual cultural providers with a tourism experience / offer
§ SME’s working in the creative industries sector (e.g. craft providers)
10:00 Registration (Tea / Coffee)
10.30 Welcome and Overview of the Day
Joan Crawford, Fáilte Ireland Client Services Manager, North West
10:40 Overview of Cultural Insights Programme
Fáilte Ireland Destination Development
10.50 Cultural Tourism and how it can benefit your business?
Karan Thompson, KTCL, Cultural Insights Programme Mentor
Knowing Your Customer
Defining Your Experience
14:00 Developing Your Message / Telling Your Story
Getting Your Message Out
15:00 Working Together Successfully
16:00 Your Road to Success
16:15 Q &A
16:30 Workshop Close
Entry to the Workshop is free however, Registration for the event is essential.
Registrations should be made to Karolett MulliganKarolett.Mulligan@failteireland.ie<mailto:Karolett.Mulligan@failteireland.ie>
Closing date for registration is Thursday 21st February, 5.00pm
To download a copy of Fáilte Ireland’s Cultural Tourism Toolkit, visit our website athttp://www.failteireland.ie/In-Your-Sector/Attractions-Events.aspx